Education issues often require a level of data sophistication that can be difficult to find. Communications with teachers that accurately reflect the school districts where they live and work are the cornerstones of efficiency. Translating statewide political debates on funding into personalized, localized issue advocacy is critical to success. Focusing efforts to advance referenda by reaching the right voters within a school district is essential if you want to win.
The Shop Outlook:
At The Shop, we have spent years mastering the nuances that make education issues unique from other issues. If your organization needs a partner in a pro-public education fight, The Shop Consulting is ready to help.
Technical:
Through the use of Geographic Information Systems (GIS), The Shop Consulting is able to maintain up-to-date school district boundaries, thus providing accurate targeting district by district.
By using a wide variety of technology we can analyze all available data, from member participation in organizational issues to localizing the impact of school funding changes.
Member and Public Communications:
The Shop has worked with educators to develop custom databases that allow for communication with parents of school-aged children, religious groups and other specific audiences that are most likely to be interested in education related policy discussions.
Not only can The Shop develop specific data, but we bring the creative talent needed to create effective communications, from direct mail to phone and paid media programs. When it comes to supporting good education policy The Shop is a great ally in building public support.
The Shop also works directly with member organizations like WEAC to improve member communications through data improvement, creative services and project oversight.
Referenda Support:
Our full array of campaign services paired with our history of advancing public education has made The Shop Consulting the logical choice for assisting with local school referenda.
We have assisted in the strategic planning and execution of referenda campaigns in communities across the state, including directing efforts to save the Florence School District, as well as working with a diverse coalition to help avoid the dire consequences faced by the Racine Unified School District.
The Shop understands what it takes to win a referendum. They bring to the table the knowledge of what to do and the tools to get it done.
